This Case Study is written by SEO AIM POINT for its one of the prominent client, Vdiec Global Connect Pvt Ltd. It offers consultancy to students who wish to study abroad.
ABOUT Vdiec Global Connect Pvt Ltd
Vdiec is leading study abroad consultant in Bhopal, India. As one of the leading Study Abroad Consultants in India, they are also getting popular in major cities. Especially as the leading Study Abroad consultants in Hyderabad, Study Abroad Consultants in Ahmedabad and Study Abroad consultants in Indore. The core purpose is to assist students and parents to make the right choice with regards to pursuing an education in Foreign Institutions. VDIEC brings together a wide range of services specially crafted for International Education under one roof and simplifies all the complexities usually associated with Study Abroad by letting students know and understand the concept of Overseas Education.
OBJECTIVE
The Company approached us because the owner searched us online and they were looking for a Digital Marketing agency in Bhopal who can handle their website SEO, Social Media etc. They were also looking to maintain their website that is built in Word Press. The owner wanted to rank their website in Google top SERP and in initial four to six months and finally we did it. Their competitors were in great position in Google, but due to our strategies and approach, we outranked them.
Things that matters for our Digital Marketing –
- URL formation
- Image optimization
- Content added in webpages
- Logo
- Responsiveness
- AMP
- Speed of the website
- Blog over the website
- W3c validation (HTML & CSS Errors)
- Backlink quality
- Content quality of articles, blogs etc.
- Reviews on various platforms
- Images and videos used in social media platforms.
Platforms we use in Digital Marketing Promotion –
- YouTube
- com
- Google My Business etc.
REPORTING
The project reporting was set for 30 days, each 15 days, we send traffic and keywords ranking improvement to the client and social media engagement as well.
The Results
Improved lead generation: In initial three to four months, they received many leads that they were unable to get. In first six months, they started getting India level leads that were coming from Google SERP. Client said, from very first month, we have some quality leads. Many students from Hyderabad, Indore and Bhopal approached them for moving to USA, UK and Australia.
Brand Awareness – We realized that their brand was so promoted that their target audiences from Facebook, Google and Quora.com approached them. The Owner was really surprised with the way we did it.
Increased site traffic: In the first six months of website promotion and SEO, their traffic was just doubled. Their social media profiles and YouTube channel helped them generate good amount of traffic.
Improved Bounce Rate: When we started, their website bounce rate was very high, we lowered it finally it helped them to improve their website Alexa Rank. The client was so glad to see the bounce rate. Our strategies, approach lowered their bounce rate to great extent. Many users and clients appreciated their website design and we think this is the prize of a good website design.
What Client Said –
Thank you guys, you are the best in your JOB. I would like to thank you your whole team for the great support and extraordinary efforts. I’ve received nothing but positive reviews, brand awareness and many positive feedback from you guys. So you guys have done a spectacular job! — Vishal, Vdiec Global Connect Pvt Ltd.
