Both the terms, conversion optimization and SEO are related to each other as both perform similar functions. Without customers, a person won’t be able o sell any product. The same is with conversion optimization one can’t get enough leads if there’s no traffic on the website. And with that, one can’t get enough benefit of call-to-action if you do not have enough traffic to generate conversion. For this, you need to generate enough traffic from organic sources and then convert it into leads. Below are some of the techniques that will certainly help you in increasing the conversion rate:
- If you own a website and you have informative content on it and a person searches for the same kind of information. In this case, Google crawls on the website and then shows that particular page on the SERPs. Thus, it is vital for one to make their web page content so relevant that is completely resolves the query of the visitor. If the content is on the landing page and that page is displayed on the SERP, then it affects conversion and also the ranking.
- Content also plays a vital role. It must be simple and informational. You should create the content that attracts more number of visitors. Write the type of words that acts as call-to-action for the visitors. If the visitor becomes interested in the content, then there’s a chance that they click on that button. SEO Company in Mumbai also suggests to use the keywords in the content but do not stuff them.
- Just writing the content is not enough. If the web pages only contain written information, then it would not attract many visitors. To make it interesting, one should use attractive images so that it can grab user’s attention. Images make the visitors to stop a particular page. Thus, use clean, attractive and high quality images in between the content. If you use the keywords with the images in the alt tags, in the image title or in the URL of the image, it will also solve the SEO purpose.
- Next thing that plays the important role is the testing. Perform A/B testing for checking website manually. As when a visitor visits the website, he or she goes to the main or home page, then to product page and then to exit page. For this, you need to analyze the issue and then resolve it.
Here, we can say if a business follows above tips, the conversion can be improved.